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RTB广告,自去年引进中国发展迅速,RTB市场已成为互联网公司和广告公司的掘金新高地。如果说2012年是RTB元年,那么今年RTB已经进入到青春期,青春期的RTB朝气蓬勃,但是有躁动,有迷茫,需要更多的努力与探索。2012年淘宝Tanx平台开通,之后谷歌Double Click、新浪SAX、百度、腾讯、优土的广告实时交易平台也都开始提供Ad Exchange服务。广告公司也不断推进RTB概念,品友互动目前已成功对接中国主流广
RTB advertising, since the introduction of China’s rapid development last year, RTB market has become a new high ground for Internet companies and advertising companies Nuggets. If 2012 is the first year of RTB, RTB has entered into adolescence this year. The adolescent RTB is full of vigor and vitality, but it is agitated and confused and needs more efforts and exploration. 2012 Taobao Tanx platform opened, followed by Google Double Click, Sina SAX, Baidu, Tencent, earth moving real-time trading platform for advertising are also beginning to provide Ad Exchange services. Advertising companies also continue to promote the concept of RTB, Friends of Interaction has now successfully docking the mainstream of China