论文部分内容阅读
传统媒体多年来的事业化性质使其在转向产业化发展的过程中面临很多问题,然而自20世纪七八十年代开始的产业化管理的探索为如今传媒领域的转企改制做了铺垫。然而,从事业到企业的转变仍然带来企业的阵痛,为了实现平稳过渡就必须在产业化发展上找好出路,建立现代化的企业治理结构、探索规范化的资本运营策略、进行精细化的媒介资源配置、采用多元化的经营管理策略、形成市场化的企业运作模式。
The professional nature of traditional media over the years makes it face many problems in the course of its shift to industrialization. However, the exploration of industrialization since the 1970s and 1980s has paved the way for the restructuring of enterprises in the field of media. However, the transition from business to business still brings the pain of enterprises. In order to achieve a smooth transition, we must find a way out for the industrialization, establish a modern corporate governance structure, explore standardized capital operation strategies, and conduct fine media resources Configuration, using a wide range of business management strategies to form a market-oriented business model.