成功的品牌往往不是偶然,一定是经过精心计划并有效执行的结果。中国经济已经进入L型走势,相对经济高速发展期而言,现阶段的市场环境与竞争行为在很多方面都会随之发生变化。本文试图从市场的角度出发,提出新形势下的品牌建设思路。 Successful brands are often not accidental and must have been carefully planned and effectively implemented. China’s economy has entered a L-shaped trend. Compared with the rapid economic development, the market environment and competitive behavior in the current stage will change in many aspects. This article tries to put forward the idea of ​​brand building under the new situation from the perspective of the market.