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广告主:朵唯女性手机数字广告代理公司:尚道微营销朵唯女性手机对社会化营销一向非常重视,在新浪微博平台推出不久,就敏锐地发现了微博平台巨大的营销价值,2010年在新浪微博开通了@朵唯女性手机开展微博营销。2012年10月朵唯推出新款手机D9,以微博为代表的新媒体平台也肩负推广这款手机的重任。为了更好地聆听女性消费者的声音,带动更多的人使用朵唯女性手机,在深入了解了朵唯D9的目标用户特点后,我们策划出了“朵享大使”的活动:通过微博招募100位“朵享大使”。
Advertiser: Duowei female mobile phone digital advertising agency: Shangdu micro-marketing Duowei female mobile phone has always attached great importance to social marketing, Sina Weibo platform launched soon, it was keen to find a huge marketing platform microblogging value, 2010 Opened in Sina microblogging @ only women’s mobile phone microblogging marketing. October 2012 Duowei launched a new mobile phone D9, the new media platform represented by Weibo also shoulder the task of promoting this handset. In order to better listen to the voices of female consumers and drive more people to use Duowei women’s cell phones, after in-depth understanding of the target user characteristics of Duowei D9, we plan out the activities of “enjoying ambassador” Weibo recruiting 100 “” ambassador ".