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随着在平面广告设计中对中国元素的运用越来越广泛和深入,使得人们对中国元素也越发重视。本文就从中国元素的价值、内涵说起,分析了中国元素在平面设计的创意与图形中的运用,从而给出在平面广告设计中运用中国元素的建议,使得中国元素可以充分地运用在平面广告设计中。
With the increasingly extensive and in-depth application of Chinese elements in the design of print ads, people are paying more attention to Chinese elements. Starting with the value and connotation of Chinese elements, this paper analyzes the use of Chinese elements in the graphic design of creativity and graphics, and gives some suggestions on the use of Chinese elements in the design of graphic advertisements, which makes the Chinese elements fully applicable in the plane Advertising design.