随着技术的发展与报业竞争的加剧,报业经营管理也朝着“以客户和市场为中心”的方向转变。媒体能否利用自身丰富的内容信息及公信力为客户提供更优秀和方便的服务,将成为了报业下一步竞争的重点。在如今,内容似乎已经无法成为报社唯一竞争优势的时代,新的服务方式以及基于这种方式所产生的新的盈利模式,已经成为报社差异化竞争的有力武器。正因为此,近几年呼叫中心在报社的应用市场不断升温。件随着市场的繁荣,呼叫中心无论在自身枝术,还在报社的应用理念和模式都有了最新的演变。 With the development of technology and the aggravation of the newspaper industry competition, the operation and management of the newspaper industry also shift toward the direction of “customer and market center”. Whether the media can use its rich content information and credibility to provide customers with better and more convenient services will become the focus of the newspaper’s next step of competition. At a time when content seems to be unable to become the only competitive edge of the newspaper, new services and new profit models based on this approach have become powerful weapons for the newspaper’s differentiated competition. Because of this, in recent years, call centers have been heating up in the newspaper’s application market. With the prosperity of the market, the call center has its latest evolution both in its application philosophy and model in its own right.