本文指出了良好联盟关系的几个主要标志:互相信赖、理解合作伙伴的利益目标、注重与合作伙伴交流、尊重各自的能力和正视存在的差别并共同致力于真正的磋商与协作、共同承担义务、共享解决问题的方法等。企业可以通过建立专门的联盟职能部门、制定关系管理的流程和方法、培训联盟经理、经常对联盟进行协调和检查来管理联盟关系。 This article identifies several key hallmarks of a good alliance: mutual trust, understanding of the partner’s interests, focusing on communicating with partners, respecting each other’s capabilities and addressing existing differences, and working together for true consultation and collaboration, shared responsibility , Share solutions to problems and so on. Businesses can manage affiliate relationships by establishing specialized affiliate functions, developing processes and methods of relationship management, training affiliate managers, and often coordinating and checking affiliates.