论文部分内容阅读
蒋春堂先生这里开列出一剂根治公关实务浮燥症的良方—在科学理论的指导下,按着公关科学的客观规律,以严肃认真的科学态度,发挥创造思维,精心制做公关“精品”。去年11月,余明阳先生切脉中国公关认时为:中国公关浮澡症在公关实务上表现为虚热。这种虚热既损害着公关自身的形象,也给社会带来不良影响。随心所欲,简单从事,自然要产生表面化、片面化的平庸之作;照抄照搬,全无新意,又怎能产生创新之作?公关是一门科学,有它自身的规律和原则,必须遵循这些规律和原则,用科学的态度进行工作。制作精品,就更需要匠心独运的创意,苦心孤诣的追求。
Mr. Jiang Chun Tang sets out a remedy for the cure of floating syndrome in public relations practice - under the guidance of scientific theories, in accordance with the objective laws of public relations science and in a serious and scientific manner, he exerts creative thinking and elaborate public relations. ". In November last year, Mr. Yu Mingyang cut the pulse of the Chinese public health recognized as: China Public relation float bath disease in the public relations practices for the virtual heat. This hot and humid damage not only the image of PR itself, but also to bring adverse social impact. Arbitrary, simple, natural to produce surface, one-sided flat mediocre; copying copy, nothing new, how can produce innovative work? PR is a science, has its own laws and principles, we must follow these laws And principles, work with a scientific attitude. Production of fine, even more need creative ideas, painstaking pursuit.