论文部分内容阅读
高校形象研究系统完整化,把企业管理中的CIS理论运用到学院形象建设中来,能进一步丰富了大学形象研究的理论和内容,使学院根据其发展和特色定位相适合的品牌定位,制定适宜的形象建设策略,以及为其他相关研究提供理论依据和借鉴。百色有着丰富独特的民族文化和红色经典文化,深入挖掘、提炼出适合百色学院地方性特色定位发展的传播元素。
The university image research system is complete, the CIS theory in business management applied to the college image building, to further enrich the theory and content of university image research, so that the college positioning according to its development and characteristics of the appropriate positioning of the brand, to develop appropriate Image building strategy, as well as other related research to provide a theoretical basis and reference. Baise has rich and unique national culture and red classic culture, in-depth mining, refining Baise University for the localization of local characteristics of the development of communication elements.