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2002年,北京卫视、安徽卫视、湖南卫视、上海卫视和贵州卫视,因其出色表现而上榜《新周刊》,被誉为省级卫视中的“五星上将”。五星上将在全国落地入户、收视份额、满意度以及频道品牌影响力方面都有较好的表现,同时在全国观众调查中也有上佳的评价。安徽省是华东地区比较穷的地方。然而这样一个经济相对落后地区的省级台——安徽卫视却脱颖而出。2003年,安徽卫视的广告收入5亿元,60%的广告来自省外。藉由对全国近5亿
In 2002, Beijing Satellite TV, Anhui Satellite TV, Hunan Satellite TV, Shanghai Satellite TV and Guizhou Satellite TV were named “New Weekly” because of their outstanding performance and were praised as “Five-Star Admirals” in provincial satellite television. Five-star generals will have a good performance in landing all over the country, share ratings, satisfaction and channel brand influence, and also have a good evaluation in the national audience survey. Anhui Province is the poorest place in East China. However, such a relatively backward economy in the provincial-level Taiwan - Anhui Satellite TV has come to the fore. In 2003, Anhui TV’s advertising revenue 500 million yuan, 60% of ads from outside the province. With nearly 500 million across the country