随着中国电视市场份额竞争的加剧,“资源为王”的理念受到越来越多电视台的重视,渗透到电视台运营的各个环节,使得内容竞争的氛围日趋激烈。资源的垄断与反垄断成为电视媒体经营者研究的课题。所谓“差异性的战略资源”是相对于“垄断战略资源”而言,影视频道因为其定位决定其“差异性的战略资源”应该也必须是影视剧为核心的影视范畴。由于其他专业频道和综合频道为了提高收视率和专业节目资源匮乏的原因,纷纷以电视剧和娱乐栏目为主体,造成影 With the intensifying competition in the Chinese TV market, the concept of “resource is king” has drawn more and more attention from the television stations and infiltrated into all aspects of the operation of the TV stations, making the atmosphere of content competition increasingly fierce. The monopoly and antitrust of resources have become the research topics of TV media operators. The so-called “difference of strategic resources ” is relative to the “monopoly of strategic resources ”, the film channel because of its positioning determines its “different strategic resources ” should also be the film and television as the core of the film and television categories . Due to other professional channels and integrated channels in order to improve the ratings and professional programs lack of resources reasons, one after another to the TV drama and entertainment as the main part, resulting in film