商标翻译隶属于经贸翻译,但又有着自身的特点。它既不像文学翻译那样重形像而轻术语;也不象专业翻译那样重术语而轻形象。商标翻译在兼容了文学翻译和专业翻译的特点之外,还有其自身的特征。随着改革开放的不断深入,对外商务活动的日益扩大,商标的翻译也越来越受到人们的重视。在此就商标的翻译提出几点粗浅的见解: Trademark translation belongs to economic and trade translation, but it has its own characteristics. It is not as heavy as literary translation and light terminology; it is not as important as professional translation and lighter in terms of terminology. Trademark translation is compatible with the characteristics of literary translation and professional translation, as well as its own characteristics. With the continuous deepening of reform and opening up, and the ever-increasing expansion of foreign business activities, the translation of trademarks has also received more and more attention. Here are a few rough insights on the translation of trademarks: