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小微企业由于员工数量少,企业规模小,企业资金薄弱和市场地位较低等特征使其在经济社会中被视为一个较为特殊的群体。这类特殊群体虽然在发展过程中遇到重重困难,但却在我国经济发展中扮演着重要的角色。本文从小微企业自身特点出发,结合现代市场和消费者心理需求分析,提出适合小微企业的反传统营销模式。
Small and micro enterprises are regarded as a special group in economy and society because of their small number of employees, small enterprises, weak corporate funds and low market position. Although these special groups have encountered numerous difficulties in the course of their development, they have played an important role in the economic development of our country. Based on the characteristics of small and micro-enterprises, combining with the analysis of the needs of the modern market and consumer psychology, this paper puts forward the anti-traditional marketing mode suitable for small and micro-enterprises.