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欧盟关于机动车领域反纵向垄断的条例颁布,很大程度是借鉴了欧盟委员会1998年对大众汽车集团的一项违反欧盟竞争条例的历史性裁决。接下来就让我们来仔细回顾一下这个改变欧盟汽车行业的案例。1990年代,大众汽车集团已经拥有欧盟机动车市场第一的占有率。大众在欧盟市场的做法与在中国市场一样,通过其挑选并授权的经销网络进行汽车销售。在意大利,大众通过其子公司Autogerma SpA进行销售。1992年,由于欧盟货币系统内部危机,意大利里拉对德国马克贬值39%,相应的国外客户在意大利买车会比德国或奥地利便宜很多。因此有不少客户选择在意大利购车再重新进口回德国。大众迅速做出反应,惩罚那些将车再出口到德
The promulgation of the European Union’s ordinance on anti-vertical monopoly in the field of motor vehicles draws heavily on the European Commission’s historic ruling of the Volkswagen Group in 1998 on a violation of EU competition rules. Let’s take a closer look at this case of changing the automotive industry in the EU. In the 1990s, the Volkswagen Group already had the No. 1 share of the EU motor vehicle market. Volkswagen’s practice in the EU market is the same as it did in the Chinese market, through its selected and authorized distribution network for car sales. In Italy, Volkswagen is sold through its subsidiary Autogerma SpA. In 1992, due to the internal crisis in the EU monetary system, the Italian lira depreciated 39% against the deutsche mark, and the corresponding foreign customers buying cars in Italy would be much cheaper than Germany or Austria. Therefore, many customers choose to buy cars in Italy and then re-imported back to Germany. The public quickly responded by punishing those who re-exported cars to Germany