“英特尔”是知名度很高的公司,但是该公司在推销新产品时,并不仅仅靠名气,相反,十分注重文化促销。比如,他们推出l0M/l00M桥接器时,采用通俗易懂的话剧来进行产品的推广。该话剧借用白雪公主与六个小矮人的故事,白雪公主有一颗l00M的心,六个小矮人各有一颗l0M的心,他们的幸福生活就由Intel的I0M/l00M桥接器来沟通。这个话剧从设计到演出,都由Intel的员工完成。通过到各地巡演和广告宣传,该产品很快畅销到世界各地。 “Intel” is a well-known company, but when the company sells new products, it doesn’t rely solely on fame; on the contrary, it pays great attention to cultural promotions. For example, when they launched the l0M/l00M bridge, they used popular and easy-to-understand dramas to promote their products. The play borrows the story of Snow White and the six dwarfs. Snow White has an l00M heart. The six dwarves each have a l0M heart. Their happy life is communicated by Intel’s I0M/l00M bridge. The drama was designed and performed by Intel employees. Through tours and advertising throughout the country, the product quickly sold to the rest of the world.