随着网络媒体的发展,微时代已经到来,微博、微信等成了一些谣言的传播和滋生地,发生在2013年8月的“秦火火”事件和“微博大V薛蛮子嫖娼被捕”事件就是很好的证明,他们都具有较高的社会知名度,在网络中都具有一定的影响力,然而,他们却没有承担起自己的社会责任,坚守住自己的底线,不惜利用网民的信任制谣、传谣,这正是他们缺失最基本的媒介素养的表现,因此,我们有必要重申媒介素养的重要性,也有必要呼吁全社会加强对媒介素养的教育。 With the development of online media, the micro era has arrived. Weibo, WeChat, etc. have become the spread and breeding ground for some rumors. They occurred in the incident of “Qin Fire and Fire” and “Weibo Big V Xue Manzi Whose prostitution was arrested? ”The incident is a very good proof. All of them have high social awareness and have certain influence in the network. However, they have not assumed their social responsibility and stuck to their own bottom line, Therefore, it is necessary for us to reiterate the importance of media literacy. It is also necessary to urge the whole society to step up education on media literacy.