ISPO BEIJING 2014户外新起航 “亚洲运动用品与时尚展”实录

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2014年第十届亚洲运动用品与时尚展又一次在北京举办了,第十届的ISPO上有更新的科技应用、也有更丰富的户外产品类型,当然户外这种全新的生活方式也像摄影一样,越来越快地被公众所接受。为专业降温亲民!多年之前“户外”这两个字给多数人的印象都停留在高峰、雪山这样极限的运动,难免变得“专业化”。确实,很多户外品牌的尖端技术的确保证了登山运动员、专业旅行者以装备的支持与身体的防护。但却因为所谓的“专业化”给予受众一种隔阂。这样的现象很多户外品牌厂商也都发现了,并在自己的产品上做出了适合全部阶层的产品。今年,多数品牌都会将自己的户外装备分为专业级与平民级,这样 The 10th Asia Sporting Goods and Fashion Show 2014 was once again held in Beijing in 2014. The tenth ISPO has newer technology applications and a wider variety of outdoor products. Of course, such a new outdoor lifestyle is like photography , More and more accepted by the public. For the professional cool people! Many years ago “outdoor ” the impression that the majority of people are staying at the peak, the snow-capped mountains such movements will inevitably become “professional ”. Indeed, many outdoor brands of cutting-edge technology to ensure that the mountaineers, professional travelers with equipment support and body protection. But because of the so-called “specialization ” to give the audience a gap. This phenomenon many outdoor brand manufacturers have also found, and in their own products made for all sectors of the product. This year, most brands will be their own outdoor equipment is divided into professional and civilians level, so
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