O2O模式(离线商务模式)虽未形成清晰的盈利模式,但整个零售业在线上、线下融合的大背景下将迎来新的格局。曾被称为最能抵御经济周期性衰退的零售行业,如今正陷入困局。在消费低迷和电商冲击的大环境下,中国零售业过去一年不仅未交出高增长的业绩,而且面临关店、调整、利润下滑的艰难处境。传统大型百货店、大型超市扩张的风光时代一去不复返了,面对商品销售额大幅下降、成本加大、利润下降的现实,其扩张速度明显减慢,市场表现是新开门店减少,一些难以经营的门店甚至被迫关闭。 O2O model (offline business model) Although there is no clear profit model, but the entire retail online and offline integration will usher in a new context. The retail industry, once described as the best place to weather cyclical recession, is now in a dilemma. In the context of sluggish consumption and the impact of e-commerce, the retail industry in China not only failed to hand over its high-growth performance in the past year, but also faced the difficult situation of closing down stores, adjusting its profits and declining profits. The traditional era of large-scale department stores and supermarkets expanding is gone. In the face of the sharp decline in product sales, the increase in costs and the decline in profits, the expansion rate has slowed markedly. The performance of the market is a decline in newly opened stores, Some stores that are difficult to operate are even forced to shut down.