在体验视角下对海南非物质文化遗产的开发条件及开发现状进行分析,研究海南体验式非遗旅游产品的开发,创新性提出设计丰富多样的体验式非遗旅游产品,打造海岛非遗特色体验旅游产品以及推出非遗类特色旅游纪念品的开发策略。 This paper analyzes the development conditions and development status of Hainan intangible cultural heritage from the perspective of experience, and studies the development of Hainan experiential non-excursion tourism products. It proposes innovative and experiential design experiential non-excursion travel products, Tourism products and the introduction of non-heritage features souvenirs development strategy.