论文部分内容阅读
我国广播电视业的资本运营是随着市场经济体制的发展而逐渐发展起来的,从媒体财政来源和管理体制的变化来看,国家对广播电视媒体的投入经历了从20世纪50年代到1978年改革之前的全额拨款,至1979年到20世纪90年代中期的差额拨款,再至90年代中期开始的自收自支的过程。这一阶段也揭示了从把广播电视视为上层建筑和意识形态,到将市场机制引入广播电视运营领域的进程。目前我国广播电视业已具备了一定的资本运营能力,在融资渠道上,原先
The capital operation of China’s radio and television industry is gradually developed with the development of the market economy system. From the perspective of changes in the sources and management system of the media, the state’s investment in the radio and television media has experienced from the 1950s to 1978 The full appropriation before the reform, the difference between 1979 and the mid-1990s, and the self-support from the beginning of the mid-1990s. This phase also reveals the process from the point of view of radio and television as superstructure and ideology to the introduction of market mechanism into the field of radio and television operation. At present, China’s radio and television industry already has a certain degree of capital operation capability. On the financing channels, the original