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企业管理的根本目的在于充分发挥人力、物力、技术的最大效能,以获得尽可能好的经济效益。为此,众多的企业在产品开发、人才开发、市场开发等诸方面颇下功夫.然而,有的企业虽然有较好的产品,有雄厚的实力,有发展的余地,经济效益却并不理想,这是什么原因呢? 本人认为,一个崭新的现代化企业应该注重其形象的开发,多渠道、全方位采取各种有效的手段进行企业的形象开发乃是企业家们的当务之急。本文结合066基地的实践与国内一些
The fundamental purpose of enterprise management is to give full play to the maximum efficiency of manpower, material resources and technology so as to obtain the best possible economic benefits. For this reason, many companies have made great efforts in product development, talent development, market development, etc. However, some companies have good products, strong strength, and room for development, but their economic benefits are not ideal. What is the reason for this? I believe that a brand-new modern enterprise should focus on the development of its image, and adopting various effective means to carry out the image development of the enterprise through multiple channels and in all directions is an urgent task for entrepreneurs. This article combines the practice of 066 base with some domestic