不管是微众的个性特征,还是心理的变化,企业营销都要以此为依据。除了以客户为中心,聚焦消费者的心理需求,企业品牌营销毫无他法微时代,改变的不仅是传播形式、营销环境,更重要的是消费者心理和消费路径发生的本质性变化。企业的营销传播,资金、实力和投放规模等传统营销传播要素不再是决定营销效果的唯一基础,注意力将成为争抢的重要资源。 Regardless of the personality characteristics of micro-public, or psychological changes, corporate marketing should be based on this. In addition to customer-focused, focused on the psychological needs of consumers, corporate brand marketing has no other age, the change is not only the form of communication, marketing environment, more importantly, consumer psychology and consumption path of the essential changes. The traditional elements of marketing communication such as marketing communication, capital, strength and delivery scale are no longer the only basis for determining the marketing effect, and attention will become an important resource for competition.