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任何企业的发展都离不开宣传,在市场经济下,企业的形象和内部文化对于企业的发展都有着至关重要的作用,换句话说,宣传管理对护企业的稳定,实现企业的又好又快的发展,有着无可替代的重要作用。因此应该将宣传工作作为管理的重要组成部分,同时得正确把握其舆论导向,创建一支良好的宣传队伍,而在新的发展契机下,创新是无可避免的,落后就要挨打,企业宣传管理更是如此,因此本文就企业的宣传管理方面的创新思路做了简要分析。
The development of any business can not be separated from publicity, in a market economy, the image of the enterprise and internal culture for the development of enterprises are crucial, in other words, publicity and management to protect the stability of enterprises to achieve good business The rapid development has an irreplaceable important role. Therefore, the propaganda work should be taken as an important part of management and at the same time a correct public opinion orientation should be established to create a good propaganda team. Under the new development opportunity, innovation is inevitable and beaten behind and corporate propaganda Management is even more so, this article on the enterprise’s propaganda and management of innovative ideas made a brief analysis.