我国加入世贸组织以后,随着市场经济的不断发展,企业间的竞争将日趋激烈,市场经营环境也变得更加复杂。在这种情况下,乡镇企业要生存并获得长足的发展,就必须实现企业经营战略的不断创新,提升企业的核心竞争力,确保自身的优势地位。本文从分析的现状入手,初步探讨了乡镇企业经营战略中存在的主要问题,论述了乡镇企业经营战略创新的选择面向。 After China's accession to the WTO, with the continuous development of the market economy, the competition among enterprises will become increasingly fierce and the market operation environment will become more complicated. Under such circumstances, to survive and achieve great development, township and village enterprises must innovate their business strategies, enhance their core competitiveness and ensure their advantageous position. This article starts with the analysis of the status quo, initially discusses the main problems existing in the management strategies of township enterprises, and discusses the selection of the management strategies of township enterprises.