“一对一营销”是企业以顾客份额为中心,通过与每个顾客的互动对话,与顾客逐一建立持久、长远的“双赢”关系,为顾客提供定制化的产品和服务,实现让渡价值的最大化,从而使顾客满意的过程。“一对一营销”,是关系营销的延伸和深化,是现代企业在全球化经济背景下,借助先进的网络 One-to-one marketing is a business-to-customer-centric approach that provides customers with customized products and services through long-term and long-term “win-win” relationships with their customers through interactive dialogue with each customer to achieve the value of the transfer The process of maximizing customer satisfaction. “One-to-one marketing” is the extension and deepening of relationship marketing. Under the background of globalization economy, modern enterprises make use of the advanced network