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舆论引导是新闻媒体的基本功能之一,新闻媒体的舆论引导功能直接关系到信息传播、社会稳定乃至社会发展趋势。随着现代化水平的提高,我国新闻舆论的引导艺术也得到了增强,但是在新时期还要从各个方面入手,进一步提高我国新闻媒体的舆论引导功能。特别在移动互联时代,新闻舆论引导工作必须拥抱互联网,利用互联网技术和互联网思维,开创新闻舆论引导工作新思路。
The guidance of public opinion is one of the basic functions of the news media. The media guidance function of the news media is directly related to the information dissemination, social stability and even social development trends. With the improvement of the level of modernization, the art of guiding the news public opinion in our country has also been enhanced. However, it is necessary to start from all aspects in the new era and further enhance the guiding function of public opinion in our news media. Especially in the era of mobile Internet, the work of guiding news media must embrace the Internet, make use of Internet technologies and Internet thinking, and create a new way of leading news media.