论文部分内容阅读
台湾曾有一个企业推出新药止痛片“百服宁”,为求搞好宣传,扩大影响,企业策划组织了一次数字游戏,既有意义,宣传效果也很好。 这个活动称作“850有奖征答”活动。何为“850”,原来是商品的谐音。其征答方向有三,一是征谐间的辞名,二是征有关有意义的联想,三是征有关的有趣发现。但广告又声明,850就是百服宁,是最佳答案,但此答案无奖;可向85×10=850或公元前850年如何等途径去联想;也可向“8个儿女年龄之和是50岁”等方面去发现。其纪念奖是850名,佳作奖为850元,特别奖1850元,二等奖4850元。
In Taiwan, a company launched a new drug painkiller tablet called “Bai-Ning-Ning”. In order to do a good job in publicizing and expanding its influence, the company planned and organized a digital game that is both meaningful and effective. This event is called “850 Prize Award” activities. What is “850”, turned out to be homophonic goods. There are three directions for its solicitation, one is the name of the inter-leveled, the second is related to meaningful associations, and the third is related to the interesting findings. However, the ad again states that 850 is the best answer, but the answer is no prize; it can be compared to 85 × 10 = 850 or 850 BC; or to “the sum of eight children aged 50 Old ”and other areas to find. The commemorative award is 850, masterpiece prize of 850 yuan, special prize 1850 yuan, 4850 yuan second prize.