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在信息时代的语境下,快餐文化已经成为现代都市人生活的主色调。继微小说、微博之后,微视听的文化消费形式正得到越来越多人的喜爱,继前些年出现“井喷”现象之后,微电影业已成为网络文化平台上相当受人瞩目的商业宠儿。而青春微电影正是其中的一种主要的文化形态。限于篇幅,也为了论证的需要,本文论及的青春微电影仅以“2011快乐女声·青春态度微电影”系列作品为例。微电影投资少、门槛低,与广告密切结合致
In the context of the information age, fast food culture has become the main color of modern urban life. Following the micro-fiction, after the micro-Bo, micro-audio-visual form of cultural consumption is more and more people love, after a few years ago “blowout ” phenomenon, the micro-film industry has become quite attracted by the network culture platform Business darling. The young micro-film is one of the major cultural forms. Due to space limitations, but also in order to demonstrate the need, the youth micro-film discussed in this article only to “2011 Happy Girl · Youth attitude Micro Film ” series of works as an example. Micro-film investment, low threshold, combined with the ads caused