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媒体需要如何留住用户?既不是博眼球的标题党,也不是短平快的产品形态,而需要回归媒体之所以是媒体的本源,这也将是媒体的真正价值。随着近些年社交和移动概念的兴盛繁荣,数字媒体出现了翻天覆地的变化。很多人开始重新思考门户的营销价值。然而在这里,我想先抛开营销,谈谈对媒体的理解。我一直认为媒体的最大财富是用户。那么媒体需要如何留住用户?既不是博眼球的标题党,也不是短平快的产品形态,而需要回归媒体之所以是媒体的本源,而这也将是媒体的真正价值。
The media need to retain users? Neither the title of the blog, nor the short and fast product form, and the need to return to the media is the origin of the media, which will be the real value of the media. With the boom and boom of social and mobile concepts in recent years, digital media has undergone tremendous changes. Many people began to rethink the portal’s marketing value. However, here, I want to put aside marketing, to talk about the media’s understanding. I always think that the biggest asset of the media is the user. So how do the media need to retain users? It is neither the title party nor the short and fast product form, but the return of the media is the source of the media. And this will also be the true value of the media.