当今的市场已经从过去的产品竞争、技术竞争开始向文化、品牌竞争方面发展。因此,企业的文化实力会对企业未来的发展产生决定性的影响。作为企业核心实力之一,企业文化是支持企业可持续发展的动力源泉。本文从企业文化的内涵和作用出发,讨论了企业要如何建立具有自己特色的企业文化,分析了企业文化在现实经营中怎么起作用。 Today’s market has been from the previous product competition, technical competition began to culture, brand development. Therefore, the cultural power of the enterprise will have a decisive impact on the future development of the enterprise. As one of the core strengths of an enterprise, corporate culture is the source of motivation for supporting the sustainable development of an enterprise. Based on the connotation and function of corporate culture, this article discusses how to establish corporate culture with its own characteristics, and analyzes how corporate culture plays a part in the real business.