2002年9月,上海白雪公主洗衣有限公司开始面向社会特许加盟。出乎所有人的意料,白雪公主健康干洗特许加盟的消息一经披露,竟然吸引全国各地的1000多家加盟商云集上海,洽谈合作事宜,至年底已发展加盟店260多家,在特许加盟业界引起不小反响。事实上,白雪公主的发展对日益壮大的中国特许经营业具有深远的意义。因为如何识别特许经营的陷阱或规避风险,应该关注行业哪些特许经营对手,这些都是希望在特许经营中大发展的企业不应回避的问题。 中国特许经营是从 20世纪 90年代末进入快速发展期的。据统计,截止到2002年底,在有关部门登记的各类特许经营企业共有3000多 September 2002, Shanghai Snow White Laundry Co., Ltd. began to be social franchisee. Out of all expectation, Snow White health franchise dry cleaning franchising once disclosed, even attracted more than 1,000 franchisees across the country gathered in Shanghai to discuss cooperation matters, by the end of the year has developed more than 260 stores in the franchisee industry caused Not a small reaction. In fact, Snow White’s development has a profound significance for the growing franchise industry in China. Because of how to identify the franchise trap or to avoid risks, it should be concerned about which franchise competitors in the industry. These are the problems that enterprises wishing to make great progress in franchising should not evade. China’s franchise has entered a period of rapid development from the late 1990s. According to statistics, as of the end of 2002, all kinds of franchised enterprises registered in relevant departments totaled more than 3,000