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改革开放以来,中国企业参与国际市场竞争的意识越来越强烈,但面临的挑战也越来越严峻。1998年的市场可以用四个字来形容——“内忧外患”——开局是愈演愈烈的亚洲金融危机,紧接着是国内需求严重不足,国内外市场双双呈现颓势。然而在一片沉闷叹息声中,海尔集团在国际市场却一路高歌。1998年出口创汇同比增长36%,1999年1—3月份,
Since the reform and opening up, Chinese companies have become increasingly aware of their participation in international market competition, but the challenges they face have become more and more severe. The market in 1998 can be described in terms of four words - “internal and external problems” - the beginning of the Asian financial crisis intensified, followed by a serious shortage of domestic demand, domestic and foreign markets both showed a decline. However, in the midst of a dull sigh, the Haier Group sang in the international market. In 1998, foreign exchange earned through exports increased by 36% year-on-year. From January to March 1999,