小众的新闻专业期刊要想扩大生存空间,赢得发展机遇,就需不断营造和扩大自身的影响力,实现“提升办刊质量→影响力扩大→创收增加→办刊质量进一步提升”的良性循环。与完全市场化的生活服务类和财经新闻类期刊相比,新闻专业期刊属于小众期刊。在新媒体迅猛发展,传统媒体面临挑战,期刊市场竞争激烈,转企改制稳步推进 In order to expand the living space and win the development opportunities, the niche news professional periodicals must continuously create and expand their own influence to achieve the goal of “improving the quality of the press, expanding the influence, increasing the income, and further improving the quality of the journal” A virtuous circle. Compared with fully marketed lifestyle services and financial news journals, journalism journals belong to niche journals. With the rapid development of new media, the traditional media are facing challenges, the competition in the periodical market is fierce, and the reform of transferring enterprises is steadily promoted