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广告设计属于一种利用独到的视觉形象表达信息的方式,并在很大程度上影响着人们的生活。随着现代社会信息技术快速发展,广告设计的图形语言也变得越来越丰富。本文首先介绍了广告设计中图形语言的基本概念与特点,然后分析广告设计中图形语言的主要手法,最后研究了图形语言在广告设计中的具体应用,希望能够为广告设计提供一些参考。
Advertising design belongs to a way of using unique visual images to express information, and to a large extent affect people’s lives. With the rapid development of information technology in modern society, the graphic language of advertising design has become more and more abundant. This paper first introduces the basic concept and characteristics of graphic language in advertisement design, then analyzes the main technique of graphic language in advertisement design, and finally studies the specific application of graphic language in advertisement design, hoping to provide some reference for advertisement design.