一忌迷信高利润产品,盲目追求高利润率。高利贷利润率并不等于最大利润,更不能保证企业在市场占有最佳利润,它往往只是人们的主观愿望。施乐公司的复印机产销就是一个典型例证。施乐公司首先推出复印机,生意相当好。但它一再增加复印机的功能并不断提高其价格,然而绝大多数消费者并不需要那么多高档功能。日本的佳能公司看准了这一点,它的产品迅速占领了美国市场,而施乐公司却无能为力。 A jealousy of super-profit products, blind pursuit of high profit margins. The usury profit rate is not equal to the maximum profit, and it cannot guarantee that the company holds the best profits in the market. It is often just the people’s subjective desire. Xerox’s production and sales of copiers are a typical example. Xerox launched the copier first, and the business was quite good. However, it has repeatedly increased the function of the copier and continuously increased its price. However, most consumers do not need so many high-end features. Japan’s Canon company spotted this, its products quickly occupied the US market, and Xerox could not do anything about it.