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信息化时代的不断前行与发展随着时代的发展,传统媒体逐渐缩小范围,取而代之的则是人们最关注的是以数字信息技术为基础,以互动传播为特点、具有创新形态的新型媒体。而在如今这个时代,最具发展劲头的交互式新媒体广告投放形式随着科学技术的日渐成熟以及数字化的铺天盖地,已经成为现代人生活中不可或缺得获取信息有效手段和渠道。在基于交互式新媒体创新技术,人们对于信息的记忆度和捕捉,互动形态广告的方法研究则显得至关重要。
With the development of the times, the traditional media has gradually narrowed its scope. Instead, people are most concerned about the new media that is based on digital information technology, characterized by interactive communication and has an innovative form. In today’s era, the most aggressive form of interactive new media advertising has become an indispensable means of obtaining information in modern life with the maturing of science and technology and the digital overwhelming popularity. Based on the interactive new media innovation technology, it is very important for people to study the way of remembering the information and capturing and interacting the advertisement of the form.