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相映成趣,巧夺天工 美国有一家专门经营玩具的商店,同时购进两种小鹿,造型相差无几,价钱也一样,可是摆在柜台上却很少有人问津。后来,该商店在标价上出了个主意,把其中一种小鹿的标价从3元提高到5元,另一只小鹿的标价不变,仍然是3元。两种小鹿放在一个柜台里。结果,标价3元的小鹿很快销售一空。该店经纪人事后说:“这个结果是早已预料到的。对商品进行比较,是顾客的普遍心理。既然小鹿的质量、造型等相差无几,而价格却相差这么多。当然人们都愿意买便宜的那种小鹿了。”
Side by side, the United States has a unique toy shop, while buying two kinds of deer, almost the same shape, the price is the same, but on the counter but very few people interested. Later, the store made a price tagline, raising the price of one of the fawn from $ 3 to $ 5, while the price of the other fawn remained unchanged at $ 3. Two kinds of deer on a counter. As a result, the deer priced 3 yuan quickly sold out. The shop agent later said: “This result is already expected .Comparison of goods, is the general psychology of customers. Since the deer’s quality, styling, etc. is almost the same, but the price difference is so much. Of course, people are willing to buy cheaper The kind of deer. ”