提到包装,人们的脑海里首先出现的就是包装形态或者包装上面的文字、图案。实际上,文字和图案仅仅是包装设计的一部分,设计包含了诸多复杂因素。而最重要的原则是,作为商业美术的包装设计不能脱离营销策略的指导;追求销售额或销售量的企业营销人员也必须树立包装审美意识,激发设计师创作出更具审美价值的包装设计,以帮助销售。 Mentioned packaging, people’s mind is the first to appear in the packaging or packaging of text, graphics. In fact, the text and graphics are only part of the packaging design, the design contains many complicated factors. The most important principle is that the commercial art packaging design can not be divorced from the marketing strategy guidance; the pursuit of sales or sales of enterprise marketing staff must also establish packaging aesthetic awareness, inspire designers to create more aesthetic value of the packaging design, To help sales.