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新媒介引起了传统传播方式的变革,其依托高科技的传播技术,能够将信息更加快捷便利的进行宣传,大大提高了信息的传播速度。平面设计领域也因此步入新的发展阶段。传统媒介下的平面设计从表现形式上看,相对比较单一。新媒介背景下的平面设计,从设计拓展纬度和艺术表现形式上都得到了更多的发展空间。本文通过对新媒介平面视觉语言的研究,认为对于新媒介平面设计的设计表达,可以从静态和动态两个方向予以考虑。设计者应当跟紧时代潮流,时刻关注新媒介的发展趋势,促进平面设计的进一步发展。
The new media has aroused the transformation of traditional modes of communication. With its support of high-tech communication technologies, the new media can propagate the information faster and more conveniently and greatly increase the speed of information dissemination. Therefore, the field of graphic design has entered a new stage of development. Graphic design under the traditional media, from the perspective of the form of expression, is relatively simple. Graphic design in the context of new media has gained more room for development both in terms of design latitude and in the form of artistic expression. Through the study of new media plane visual language, this paper argues that the design expression of new media graphic design can be considered both static and dynamic. Designers should keep up with the trend of the times, always pay attention to the development trend of new media, and promote the further development of graphic design.