“推销员是企业的火车头”。如果把市场经济远营中的企业比作一列火车,那么,这列火车行驶速度快慢则取决于推销员。广告、公共关系为销售创造了有利的环境,营业推广提供了吸引顺客的有力武器。而与顾客面对面地沟通,实现销售,则要靠推销员的努力。推销员是沟通企业与顾客关系的纽带。对顾客而言,推销员是企业形象的象征;反过来,推销员又从顾客那里给企业带 “The salesman is the locomotive of the company.” If you compare a company in a market economy far away to a train, the speed of the train depends on the salesman. Advertising and public relations have created a favorable environment for sales, and business promotion has provided a powerful weapon for attracting customers. The face-to-face communication with customers and the realization of sales will depend on the efforts of salespeople. Salespersons are the link that connects business with customers. For the customer, the salesman is a symbol of the corporate image; in turn, the salesman brings the company from the customer to the company.