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指出企业营销的新方式——口碑营销的优点,运用实例及相关调查分析了这一营销方式的积极有效性,论述了进行口碑营销的具体措施。
Pointed out that the new way of marketing - the advantages of word of mouth marketing, the use of examples and related surveys analyzed the positive and effective marketing methods, discusses the specific measures for word of mouth marketing.