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“信义兄弟”的系列报道感动了无数人,《楚天都市报》的这个典型报道收到了很好的传播效果,本文从这个系列报道中新闻性与事件性的结合以及社会需要心理与媒体责任的结合来分析了“信义兄弟”系列报道得到良好的传播效果的原因。对典型人物的报道要贴近群众心理,做到新闻性和事件性的结合。另外,媒体报道时,要肩负相应的责任,了解社会真正的需求,只有报道满足了社会需求,才会得到好的传播效果。
The series of stories about the “Lutheran Church” touched countless people. This typical story of “Chutian Metropolis Daily” has received a very good communication effect. This article from the combination of news and events in this series of reports, as well as the psychological needs of the society The combination of media responsibility to analyze the reasons for the good communication effect of the “Xinyi Brothers” series of reports. The coverage of the typical figures should be close to the mass psychology so that newsability and eventuality are combined. In addition, media coverage, we must shoulder the corresponding responsibility to understand the real needs of society, and only reported to meet the needs of society, will get a good communication effect.