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综观2009年,数字付费电视仍旧没有走出发展困境,不少频道因经营难以为继而成为“先烈”。而步入2010年,更为复杂的外部环境还将对这个弱小的产业提出更大的挑战,三网融合的正式破局、互联网电视大行其道,付费频道能否在这场剧烈变革中生存下来,成长壮大,这将考验所有从业者的智慧。如何认识付费电视的发展瓶颈,如何有效突破?是战术还是战略问题?是不是在制度设计的源头上就走了歧路?重庆电视台的李杨总监以及河北有线的岳大伟先生提出鲜明见解,希望能引发业内争鸣、并对下一步的调整有所借鉴。如果您对数字付费电视产业的发展有自己的看法和建议,欢迎投稿,请发wang_wenjig@ccw.com.cn。
Looking at 2009, digital pay-TV is still not out of the development dilemma, many channels difficult to become the successor to become “martyrs.” And into 2010, the more complex external environment will pose even greater challenges to this weaker industry. The official breakout of triple play and the popularity of Internet TV will make it possible for pay channels to survive and grow in this drastic change. Grow, which will test the wisdom of all practitioners. How to understand the bottleneck of the development of pay TV, how to effectively break through? Is a tactical or strategic issue? Is not the source of the system design go the wrong way? Li Yang, director of Chongqing Television Station and Hebei cable Yue Dawei proposed a clear vision, hoping to lead the industry Debate, and learn from the next adjustment. If you have your own opinions and suggestions on the development of the digital pay TV industry, please submit your submission, please send wang_wenjig@ccw.com.cn.