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互联网媒体的不断成熟,为一些过去单纯依靠传统媒体进行营销推广的广告主提供了一条成熟、实效的营销新渠道。而作为互联网最直接的营销推广方式,网络广告凭借其丰富的表现形式、良好的互动性以及高效的品牌曝光度,成为成长最为迅速的媒体广告形式之一。然而,目前绝大多数广告主的网络广告投放经验非常有限,如何才能充分发挥网络广告在营销中所表现出的独特优势,在广告主、媒体与受众(目标消费者)之间建立起可以实现深度沟通的网络营销渠道?成为了困扰广告主投身网络营销的一个瓶颈。在网易“网络营销中心”中,网络广告投放“新手入门”这一专题,以普及知识为出发点,从网络广告投放的前期准备到投放中的注意事项,再到后期网络广告效果监测,详尽解析了广告主投放网络广告所必须具备的知识与技巧,为缺乏网络广告投放经验或对于网络广告投放尚未形成完整策略体系的广告主提供了一个完整的参考,旨在帮助企业打通真正高效的互动营销渠道。
Internet media continues to mature, providing a mature and effective new marketing channel for advertisers who used to rely solely on traditional media for marketing in the past. As the most direct way to promote the Internet marketing, online advertising by virtue of its rich performance, good interaction and efficient brand exposure, becoming the fastest growing media advertising form. However, at present, the vast majority of advertisers have very limited experience in online advertising. How can we give full play to the unique advantages that online advertising shows in marketing so that we can set up an agreement between advertisers, media and audiences (target consumers) Deep communication network marketing channels? Become a troubled advertisers to join the network marketing a bottleneck. NetEase in the “Network Marketing Center,” the network advertising “novice” this topic, to popularize knowledge as a starting point, from the preparation of online advertising to put in the attention matters, to the latter part of online advertising effectiveness monitoring, a detailed analysis For advertisers to put online advertising must have the knowledge and skills for the lack of online advertising experience or advertising for online advertising has not yet formed a complete strategy for advertisers to provide a complete reference to help businesses get through truly efficient interactive marketing channel.