论文部分内容阅读
结合 Elsevier 出版公司出版的科技期刊的作者意见反馈表,详细介绍其形式与内容,在此基础上分析了国外科技期刊进行市场调查的目的和手段。通过作者意见反馈表,国外科技期刊可以获得关于作者对本期刊和竞争期刊的评价、作者群组成、现代信息技术在出版业中的应用、期刊所涉及领域的未来发展动态等重要信息,从而集中了作者智慧,找到了提高办刊质量的方向,促使科技期刊的发展进入良性循环。本文通过对 Elsevier 出版公司期刊作者意见反馈表的分析,试图为国内期刊改进市场调查的思路和方法提供参考。
Combined with the opinion feedback form of authors of scientific and technical periodicals published by Elsevier Publishing Company, the form and content of the author are described in detail. On this basis, the purpose and means of conducting market research in foreign sci-tech periodicals are analyzed. Through the author’s opinion feedback form, foreign sci-tech periodicals can obtain important information such as the author’s evaluation of this periodical and competitive periodicals, the author’s group composition, the application of modern information technology in the publishing industry, the future development of the fields covered by the periodical, and so on The author wisdom, found to improve the quality of the direction of the journal, to promote the development of science and technology journal into a virtuous circle. Based on the analysis of the opinion feedback form of the author of Elsevier Publishing Company, this article attempts to provide reference for the ideas and methods of improving market research in domestic journals.