1886年1月25日,《申报》在头版二条的醒目位置刊登了“奉送月份牌”的广告,由此,《申报》馆开始印制月份牌,随报分送。这是国人近代生活中的一件大事,它标志着:月份牌,这种由中国特有的民间传统美术形式年画演变而成的商业招贴广告在现代报刊的推动下大量推向公众市民阶层。此后的几十年间,月份牌渐渐风靡大江南北,影响极其广泛。 On January 25, 1886, the “Shenbao Newspaper” published an advertisement titled “Offering Month Cards” on the front page of Article Two, and the “Shenbao Newspaper Hall” started to print the month cards and was delivered with the newspaper. This is a major event in the modern life of our countrymen. It marks the month card, a commercial poster printed by the New Year pictures of Chinese traditional folk art, which has evolved into a mass public forum driven by modern newspapers and periodicals. The next few decades, the monthly card gradually swept the river north and south, the impact is extremely broad.