体验式营销是一种新型营销方式,已逐渐渗入企业销售的每个角落。对于企业来说,如今,市场上产品的差异化越来越小,竞争越来越白热化,要想达成销售,不仅要让顾客了解产品的特点,还要让顾客对产品产生信任。而这些,单纯靠传统的营销方式已很难做到,越来越多的企业希望寻求一种能将品牌潜移默化植入消费者内心的新型营销体验模式。为此,重庆电视台广告经营中心近年来不断在广告服务模式上 Experiential marketing is a new type of marketing, has gradually penetrated into every corner of business sales. For enterprises, nowadays, the differentiation of products in the market is getting smaller and smaller, and the competition is becoming increasingly intense. In order to achieve sales, customers should not only understand the characteristics of the products but also give them trust in the products. And these, it is hard to be done by the traditional marketing mode alone, more and more enterprises hope to seek a kind of new marketing experiential mode that subtly implanted the brand into consumers’ hearts. To this end, Chongqing TV advertising business center in recent years continue to advertising service model