随着互联网、大数据技术的发展,企业商务管理越来越智能化,提高了企业的管理效率,降低了企业的管理成本。本文分析了大数据技术在企业的仓储管理和营销管理中的应用现状,以及企业内部大数据和外部大数据深度融合的发展趋势,以期在经济新常态背景下,创新企业商务管理模式,提高企业商务管理效率。 With the development of internet and big data technology, the business management of enterprises becomes more and more intelligent, which improves the management efficiency of enterprises and reduces the management cost of enterprises. This paper analyzes the application of big data technology in the warehouse management and marketing management of enterprises, and the development trend of in-depth integration of big data and external big data in order to innovate the business management mode and improve the enterprise Business management efficiency.