采访手记:采访周枫可不是件容易的事,他“一星期只安排一次采访”,一次一般只接受一家。要不是运气好,本次采访至少得安排到明年这时候。采访周枫更不容易的在于“热情”。他无穷尽的话语中,听起来句句都是宝贝。但从无穷尽的“经典”中,找出最适合他的“话语的重心”,却又是那么的难。采访周枫最难的是他接受过了那么多次采访,发表了那么多次演讲,参与了那么多场论坛,已经从“卖产品”走向“卖哲学”阶段,或者说,走向“把哲学也当成产品来卖”的阶段。对他来说,此时不谈文化、不谈理念、不“总结成功的经验”、不“慷慨论诸侯”,别说他自己,别说他的企业,传媒、社会也不肯答应。那么,该如何写好这个中关村的“另类”,这个坚决不肯承认自己仅仅是个“营销大师”、“策划高手”的“北大荒知青”?最好的办法,就是做他的企业里的一个员工。 Interview notes: Interview Zhou Feng is not an easy task, he “only arrange an interview a week,” one generally only accept one. If not lucky, this interview must be arranged at least this time next year. Interview with Zhou Feng is not easy is the “passion.” His endless words, sounds like everything is a baby. But from the endless “classics”, it is hard to find the “center of discourse” that suits him best. Interview with Zhou Feng is the most difficult thing he received so many interviews, made so many speeches, participated in so many forums, has gone from “selling products” to “selling philosophy” stage, or to “put philosophy Also as a product to sell ”stage. For him, he did not talk about culture, did not talk about concepts, did not “sum up successful experiences”, did not “generously hold princes”, let alone himself, let alone his business, the media, and society. So, how to write this Zhongguancun “alternative”, the firm refused to admit that he is only a “marketing master”, “master planner” "Great Northern Wilderness educated youth? The best way is to do one of his business Employee.