随着我国改革开放的大潮,涌进了一股“公共关系热”,迅速延伸到各个领域,科技出版界也不例外。科技出版界的编辑是科技界作者和读者沟通的桥梁,也只有使他们之间协调沟通,才能发挥图书出版的最佳效能,而协调沟通的感情纽带,是公关意识。 With the tide of reform and opening up in our country, there has been an influx of “public relations fever,” which has rapidly expanded into various fields. The publishing industry of science and technology is no exception. Editors in science and technology publishing circles are the bridge between the writers and readers in science and technology circles. Only by coordinating and communicating with each other can the best effect of book publishing be brought into full play. And the emotional link of coordination and communication is public awareness.